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Digital Content & Marketing Lead Job Vacancy

Are you a digital marketing genius with a passion for content creation?

Seeking Motorcycle Mad Digital Marketing & Content Lead

Are you mad about motorcycles? Do you have a passion for creating content? Would you consider yourself a digital marketing genius? If you answered yes to these questions, we’d like to hear from you!

We have a fantastic opportunity for a motorcycle-mad marketeer to help us strategically create and distribute content which is unique to our five motorcycle dealerships and nine motorcycle brands, to deliver on set objectives. You will be a social butterfly, on the ground at our stores capturing content that our customers will love! You will also be responsible for managing the end-to-end delivery of this content via multi-channel campaigns, which will includes editing and distributing content in a fun, professional and engaging way across channels such as our store’s social media platforms and news story web pages - working closely with the Marketing Assistant to maximise exposure of content. You will also be responsible for ensuring that our business is at the forefront of digital marketing – introducing and utilising appropriate digital platforms & software, while also ensuring that digital marketing best practises are followed throughout the department to maximise results.

The role of Digital Marketing & Content Lead is an exciting, busy and varied role which requires creativity, a passion for content and digital marketing and excellent organisation skills to be successful.

Responsibilities:
  

  • Ensure that we are at the forefront of digital marketing - utilising and implementing appropriate digital platforms & software.
  • Ensure digital marketing best practises are followed throughout the department to maximise the results of digital activities undertaken.
  • Identify and capture interesting, relevant and varied content which is unique to our stores to deliver key objectives set, such as driving customer enquiries. 
  • Capture and edit content appropriately to maximise engagement across key digital marketing platforms. This includes, but is not limited to: photography, videography, written content, audio content, etc. 
  • Create assets to support the promotion of content captured, using Adobe suite.
  • Become our go-to in-house photographer for: custom bikes, store events or 3rd party events we attend, in-store photography needed for use by the Graphic Designer, etc.
  • Create & implement targeted & timely multi-media campaign plans. (Key channel focus – all social media platforms and website news stories).
  • Work closely with the Marketing Assistant, briefing them when necessary to ensure all appropriate platforms are utilised to maximise reach of content.
  • Managing all store review platforms & social media channels on a daily basis, including management of all comments & messages received, re-sharing interesting content, liking/tagging/interacting with relevant parties. 
  • Become a well-respected customer-facing advocate for all Laguna Motorcycles dealerships, being recognised for your expertise in everything motorcycle related!
  • Assist with regular reporting that allows us to review performance of marketing activities 
​​

Applicant Requirements:

  • A passion for motorcycles.
  • Motivation to continually learn about & explore digital marketing opportunities.
  • Understanding of content opportunities driven by commercial objectives.
  • Experience in using and managing website CMS systems, social media accounts for Facebook, Instagram and YouTube. 
  • Experienced in operating audio visual equipment to capture quality content.
  • Experienced in using apps, programmes & software to edit & produce quality content.
  • Experience in successfully managing multiple projects and tasks concurrently.
  • Ability to manage time and workload effectively to ensure that the appropriate amount of time is allocated to job role requirements.
  • Excellent written and verbal communication skills
  • Excellent attention to detail
  • Effective management of stakeholder expectations 
  • Work well in a fast paced and high energy environment
  • A great team player 
  • Flexible, pro-active ‘can-do’ and solution-driven attitude
  • Possess of a full motorcycle licence to enable the creation of content such as motorcycle reviews.

 

Benefits:

  • Motorcycle purchase scheme
  • Workshop labour discount scheme
  • Parts, clothing and accessory purchase scheme
  • Pension 
  • Cycle to work scheme 
  • Excursion and motorcycle experience opportunities
Digital Content & Marketing Lead Job Vacancy

© Copyright 2021 Laguna Motorcycles. All rights reserved

Manufacturer offers can not be redeemed in conjunction with any of the Laguna exclusive offers.

Laguna Motorcycles Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Laguna Motorcycles Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.