The very first production Triumph motorcycle went on sale in April 1902, starting one of the world’s most exciting motorcycling stories. It’s a story that has shaped the motorcycle world we enjoy today and one that has touched millions of passionate fans who share our obsession for motorcycling. In 2022 we celebrate this landmark 120-year anniversary.

Building on generations of passion, performance, innovation and excellence, Triumph’s modern era began in 1990 with a completely original range of motorcycles designed and built in a brand new, state-of-the-art factory at Hinckley.
Across generations Triumph has played a fundamental part in the creation of the motorcycle world we know today.
Performance isn’t just about power, it’s about everything that adds up to the perfect ride.
In the last three decades, Triumph has built and sold more motorcycles than at any previous time in its history, through an international network of more than 700 dealers in 57 countries.
The passion for Triumph, shared worldwide by owners, riders, fans and dealers, has made the last 12 months the most successful ever, with more than 75,000 bikes registered bringing even more riders into the global Triumph family.
Everyone at Triumph is proud to be part of an iconic brand that represents the very pinnacle of Great British design and engineering, with a line-up of world-beating bikes spanning adventure to roadsters to modern classics, each delivering Triumph’s renowned reputation for class-leading handling, finish, detailing and original, authentic design.
Today Triumph operates across five manufacturing facilities, all managed and led by the global headquarters in Hinckley, Leicestershire, where every Triumph is conceived, prototyped and tested in Triumph’s Centre of Design Excellence. The most recent addition to Hinckley’s impressive infrastructure is an all-new UK assembly plant, built to enhance Triumph’s global manufacturing flexibility and complement the existing multi-million-pound paint shop and rapid prototyping facilities.

With the launch of Triumph’s all new competition MX and Enduro motorcycles, and a new family of smaller capacity bikes created in partnership with Bajaj, the future has never looked more exciting.
Manufacturer offers can not be redeemed in conjunction with any of the Laguna exclusive offers.
Laguna Motorcycles Limited (which include multiple trading names: Laguna Motorcycles, Laguna Performance Centre, Laguna Triumph, Maidstone Honda, Maidstone Harley-Davidson® and Kent Motorcycles is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allow Laguna Motorcycles Limited (which include multiple trading names: Laguna Motorcycles, Laguna Performance Centre, Laguna Triumph, Maidstone Honda, Maidstone Harley-Davidson® and Kent Motorcycles to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a lender on our panel, which includes lenders of vehicle manufacturers. We have commercial arrangements with lenders and credit brokers which are likely to influence who we introduce you to. We are not an independent financial adviser and don’t give you any advice or recommendations. It is your choice whether you enter into any finance agreement. Our approach is to introduce you first to the manufacturer lender linked to the franchise offering you the vehicle. They will usually offer the best available package for you, taking into account both interest rates and other contributions (but we do not guarantee they do). If they are unable to offer finance, we then seek to introduce you to someone else on our panel. We will usually receive a commission for your introduction. This will be either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you choose. Lenders of vehicle manufacturers may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement. Before we propose you to a potential lender, we will tell you of the likely amount of commission we will receive and seek your consent to receiving this commission. The exact amount of commission will be confirmed before you sign your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over.
Guarantees may be required.