Trade in. Trade up. Ride away!

 

Kickstart Your Next Adventure with the Pan America™ Special or Pan America™ ST

 

Whether you're upgrading your current ride or making your first move into the world of Harley-Davidson, there's never been a better time to make it happen.

Trade in your existing motorcycle and take advantage of up to £2,500* towards a brand-new Pan America™ Special or Pan America™ ST.

Pan America™ Special

FROM £17,295

ENGINE

Rev Max 1250

TORQUE

125 Nm

WEIGHT

258 kg

SEAT

850 mm

Pan America™ ST

FROM £16,995

ENGINE

Rev Max 1250

TORQUE

127 Nm

WEIGHT

246 kg

SEAT

825 mm

With this incredible offer, your next big adventure could be closer than you think!

Ready to ride? Visit our showroom today and take the first step towards your next chapter on the road.

 

Maidstone Harley-Davidson®

Forstal Road
Aylesford
Maidstone, Kent
ME20 7XA

Or call us on 01622 711680

TERMS AND CONDITIONS

  1. The promoter of the Promotion is Harley-Davidson Europe Limited, 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”).
  2. The Promotion entitles each customer who during the Promotional Period purchases a new Pan America Special or Pan America ST to receive a discount of £2,500 (two thousand five hundred pounds) against the dealer’s list price of the motorcycle when trading in a motorcycle. Excludes CVO variants.
  3. The trade in motorcycle may be any make or model.
  4. The Promotion is available to customers from 18 July 2025 until 30 September 2025 (the “Promotional Period”)
  5. Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom.
  6. Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions.
  7. With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer releases Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of the Promotion.
  8. The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales.

KEY TERMS:

“Starting from” price based on discount applied to MSRP but actual dealer list price may vary. Purchase a Pan America Special or Pan America ST Harley-Davidson
motorcycle to receive a £2,500 discount against the dealer’s list price of the motorcycle when trading in a motorcycle of any make or model. Excludes CVO variants. Offer valid until September 30 2025. See full details and exclusions here: https://bit.ly/HDTermsConditionsTradeInUK

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Manufacturer offers can not be redeemed in conjunction with any of the Laguna exclusive offers.

Laguna Motorcycles Limited (which include multiple trading names: Laguna Motorcycles, Laguna Performance Centre, Laguna Triumph, Maidstone Honda, Maidstone Harley-Davidson® and Kent Motorcycles) is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Laguna Motorcycles Limited (which include multiple trading names: Laguna Motorcycles, Laguna Performance Centre, Laguna Triumph, Maidstone Honda, Maidstone Harley-Davidson® and Kent Motorcycles) to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required. Please see our complaints page for our complaints policy and regulatory complaints.