Following on from our last news story which announced Harley-Davidson's "United We Will Ride" campaign...
All 7 videos which form the "United We Will Ride" campaign are now available to watch - helping us to find the highs between the lows of recent times.
The films were produced and directed by Jason Momoa and they showcase his articulation of the quote, "COVID-19 has created numerous challenges, but united we find our way forward.". They are beautifully shot and follow six Harley-Davidson riders as they navigate through the dark days of the pandemic. They use the power of riding to engage with their families, their communities and themselves and depict a rallying cry to discover adventure through two wheels to find freedom for the soul.
Here's to finding new roads, rediscovering old ones, and always enjoying the journey. United We Will Ride.